MAKING THE WORLD CLICKABLE
BrightCodes helps retailers and advertisers connect their physical assets to online content through our unique LED-based optical tags
WHY BRIGHTCODES
BrightCodes’ optical tags (BCs) are the most powerful and versatile pull-oriented solution for bridging between the offline and the online worlds
Visibility
BCs are self-illuminated and therefore highly-visible under all lighting conditions
Versatility
BCs can use any number of LEDs to create simple digital markers or high-bandwidth data transmitters.
Multi-scan
BCs’ small footprint allows several tags to be detected simultaneously in a single scan.
Range
BCs can be scanned from a distance of more than 10 times farther away than QR codes of the same size.
Security
BCs are hardware devices transmitting encrypted information that cannot be manipulated.
Visibility
BCs are self-illuminated (optionally colorful) and therefore highly-visible in all lighting conditions
Versatility
BCs can use any number of LEDs to create low-profile light stripes or eye-catching icons and logos.
Multi-scan
BCs’ small footprint allows several tags to be detected simultaneously in a single scan.
Range
BCs can be scanned from a distance of more than 10 times farther away than QR codes of the same footprint.
Security
BCs are hardware devices transmitting factory configured UIDs that are difficult to duplicate or alter.
USE CASES
BCs for OOH Signage
BrightCodes’ linear tags easily integrate into the frames of OOH displays and transit signage making them interactive. Coupled with our content management services, BCs allow passersby to use their smartphones to access digital information associated with signs in a friction-less manner from a distance they normally engage with these objects. The content delivered can be localized and personalized (e.g. based on gender or the user’s tongue).
BCs for In-Store Retail
BrightCodes can help brick-and-mortar retailers and shopping malls stay relevant and attract omnichannel shoppers by turning their premises into mobile interactive playgrounds. With BCs any shelf, poster or even a blank wall can become ‘clickable’, allowing consumers to access product data and in-store services via a simple scan from a convenient distance. BCs can serve as a foundation for next-gen experiences like mobile ‘endless shelf’, in-aisle payment, AR and more.
PLATFORM
BrightCodes’ mobile content delivery platform includes:
BrightCodes VLC tags
Mobile SDK for iOS and Android
Content management system
